Wholesale Growing for Flower Farmers Workshop
My system to transition to a wholesale-based flower farm: from growing the right varieties to making consistent florist sales
After 2 years of growing flowers and selling bouquets at markets and pop-ups and a farmstand and subscriptions and consignment (whew!), I thought: I am so exhausted, there has got to be a better way 😂
I began selling wholesale to florists and finally freed up my time so I could stop focusing on bouquets on focus on the fun part: growing beautiful flowers!
But transitioning my business model meant I encountered a whole new set of challenges:
how do I find florists to buy my flowers?
how do I know what flowers to grow that florists will want to buy?
what price do I sell my flower bunches for?
how do I avoid the back-and-forth messages from florists and create a streamlined shopping experience?
In my Wholesale Growing for Flower Farmers Workshop, you’ll learn how to adopt this direct-to-florist model so you can stop the endless bouquet hustle and focus on growing gorgeous flowers.
$200
LIVE ZOOM WORKSHOP
Saturday, Dec 12th at 10AM Pacific
Why am I doing this live?
Because I believe this is the best way to answer as many questions as possible face-to-face, and I believe it will hopefully encourage you to actually watch & learn!
Have you ever bought a video course and never actually watched it? (me! that’s me, I do that)
I also believe in affordable education, and a live workshop makes this possible.
You’ll get the replay, so even if you can’t make it live, sign up anyway and you can watch it on your own schedule!
What does the Workshop Cover?
It will be a 1.5-2 hour workshop where I’ll share everything I have experienced since I began selling to florists.
Here are the sections included in the Workshop:
The Realities of Selling Wholesale
Breakdown of my costs and time involved in selling bouquets and selling for wholesale, and how to reduce costs to increase profits
Growing for Florists vs Growing for Bouquets
How to grow quality flowers for florists including stem length, quality checks, industry standards, etc
Marketing & Getting Florist Clients
Strategies to attract florist clients including social media, email marketing, wording on your website, in-person connections, and more
Selling & Product Delivery Methods
How I stopped taking orders via email and messages and switched to an online shopping platform
Pricing Flowers for Wholesale
How to determine which crops are most worth it to grow based on wholesale prices per stem
How to Choose Varieties that Florists Want to Buy
What florists are looking for and how to know what to include in your crop plan
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No, this workshop covers selling directly to florists instead of taking flowers to a wholesale market and hoping they’ll sell. You’ll learn how to build relationships with buyers and set up systems to keep them coming back.
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Unless you’re truly out in the middle of nowhere, chances are there are florists in your area that do weddings, funeral services, holidays, event work, installations, etc. I can’t guarantee you have tons of florists in your area since idk where you live, but I can help you learn the skills to make direct to florist sales part of your business in some way.
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Of course! You do you, girl. Wholesale can big as big or as small a part of your business as you’d like.
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We’ll cover this in the workshop! I’ll share the strategies I’ve used to get to know my local florists so I grow more of the things they want and fewer of the flowers that aren’t commonly bought by florists.
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Just sign up anyways and I’ll send you the replay :)
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Yes and no. I will give you suggested prices based on flowers sold in my area as a starting point, but then I’ll also share how to figure out what to charge based on your area, your costs, etc so you can still make a profit.
Workshop FAQ’s
Wholesale Growing for Flower Farmers Workshop
Questions? email me info@bigoakflowerfarm.com